EXP-001
AI on-model shots versus a real studio shoot
Same garment, two pipelines. Measuring cost, turnaround and whether shoppers can tell the difference.
In progress
Labs
Experiments we run on ourselves before we run them on your store.
A running feed of tests, teardowns and prototypes. Every entry says what we tried, what happened and whether we would do it again. This is what we are still working out — the AI layer you can actually buy lives on the AI growth page.
EXP-002
What actually makes a Dawn store slow
Stripping a bloated storefront app by app and recording the Core Web Vitals cost of each one.
In progress
EXP-003
WhatsApp cart recovery against email
Two recovery flows on the same store, split by traffic, tracked over sixty days.
Queued
EXP-004
An internal tool for bulk SKU uploads
Building the thing we keep doing by hand, then measuring how many hours it gives back per build.
Queued
placeholder entries — replace with real experiments as they publish